Critical metals · E-commerce · SEO · Lead gen
Functional commerce platform for a niche industrial market.
The result
Launched a platform that supports product sales, lead capture, and educational content for a critical-metals producer.
Services delivered
§ 01 Overview
The brief.
Alquimista is a Jacksonville-based Platinum Group Metals producer founded in 2017 by Juan Carlos Villatoro. Operating a state-of-the-art processing facility, the company needed a platform that could communicate their mission, sell products, and educate buyers on critical metals — a technically complex market with a narrow, high-value audience.
The challenge
The existing web presence didn't match the sophistication of the operation. The new platform had to serve three distinct functions simultaneously: e-commerce for product sales, lead generation for business inquiries, and educational content to build credibility in a niche industrial space.
§ 02 Deliverables
What we built.
Full e-commerce functionality for metals products
Lead generation and inquiry routing
Educational content architecture for buyer trust-building
Mobile-responsive design for diverse audiences
SEO foundation for industrial search terms
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