Search Engine Optimisation
Found by the people who want to buy.
Technical foundation, on-page optimization, and content — measured against booked revenue, not vanity metrics.
§ 01 Overview
A website no one finds isn't working. SEO is how you close that gap — but most small business SEO is either ignored entirely or handed to an agency that charges a monthly retainer and sends a report no one reads. We do it differently: SEO is built into every site we ship, and extended engagements are tied to real business outcomes.
§ 02 How it works
What's involved.
Technical foundation first
Page speed, Core Web Vitals, crawlability, structured data, canonical tags, sitemap, robots.txt — the unglamorous stuff that search engines actually care about. Every site we build ships with this done correctly.
On-page that actually reads well
Title tags, meta descriptions, header hierarchy, internal linking, image alt text. We optimise for search without making pages feel like they were written for a robot. Good SEO copy is just good copy.
Keyword strategy tied to intent
We research what your customers are actually searching for — not just high-volume terms, but the specific queries that indicate buying intent. Then we build pages around those terms.
Measured against revenue
Rankings and traffic are proxies. What matters is whether the site generates more calls, bookings, or sales. We connect Search Console data to conversion events so you can see what's actually working.
§ 03 Included
What you get.
- Technical SEO audit
- Keyword research and strategy
- On-page optimization for all key pages
- Title tags, meta descriptions, header structure
- Image optimization and alt text
- Internal linking structure
- Google Search Console setup and monitoring
- Local SEO (Google Business Profile) where applicable
Related services
Conversion-focused sites
Marketing sites designed around the call-to-action, not the carousel. WordPress, Squarespace, or custom Next.js — shipped in three weeks.
Digital infrastructure
Hosting, deployments, monitoring, backups, and uptime. The boring stuff that keeps everything running — handled.